[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https://mabis.fisip.undip.ac.id/v1/wp-content/uploads/2024/11/Naili-Farida.png” title_text=”Naili Farida” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][/et_pb_image][/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_heading title=”Prof. Dr. Dra. Naili Farida, M.Si.” _builder_version=”4.27.4″ _module_preset=”default” title_font=”Playfair Display|700|||||||” title_font_size=”35px” global_colors_info=”{}” theme_builder_area=”post_content”][/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]
Email : faridanaili@ymail.com
Education : S3 – Universitas Diponegoro
Expertise : Marketing, Consumer behaviour dan Branding
Teaching :
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- Marketing Management
- Market Research and Business Intelligence
Scopus ID: 57191196114
SINTA ID : 4842
[/et_pb_text][et_pb_button button_url=”https://sinta.kemdikbud.go.id/authors/profile/4842″ url_new_window=”on” button_text=”Sinta” button_alignment=”left” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_color=”#000000″ button_font=”Playfair Display|600|||||||” button_icon=”||fa||900″ button_on_hover=”off” global_colors_info=”{}” theme_builder_area=”post_content”][/et_pb_button][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_heading title=”Publication” _builder_version=”4.27.4″ _module_preset=”default” title_font=”Playfair Display|700|||||||” title_font_size=”35px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][/et_pb_heading][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]
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Farida, N., Nugraha, H. S., Naryoso, A., & Ardyan, E. (2021). SMEs Development Strategy Model Based on Creative Economy With Quadruple Helix Approach. International Journal of Social Ecology and Sustainable Development (IJSESD), 12(1), 33-46.
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Nuryakin & Naili Farida. (2021). Network capability, relational capability and Indonesian manufacturing SME performance: an empirical analysis of the mediating role of product innovation. Engineering Management in Production and Services, 13(1), 41.
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Saputra, M. H., Kristyassari, B., Farida, N., & Ardyan, E. (2020). An Investigation of Green Product Innovation on Consumer Repurchase Intention: The Mediating Role of Green Customer Value. Journal of Environmental Management & Tourism, 11(3 (43)), 622-633.
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Udayana, I. B. N., Farida, N., & Ardyan, E. (2019). Selling relationship quality to increase salesperson performance in the pharmacy industry. International Journal of Services and Operations Management, 33(2), 262-285. Hidayanti, I., & Nuryakin, Farida, N. (2018). A study on brand commitment and brand trust towards brand loyalty of branded laptop in Indonesia. Journal of Business and Retail Management Research, 12(3).
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Wijaya, R., & Farida, N. (2018). Determinants of Repurchase Intentions at Online Stores in Indonesia. International Journal of E-Business Research (IJEBR), 14(3), 95-111. Hidayanti, I., Herman, L. E., & Farida, N. (2018). Engaging customers through social media to improve industrial product development: the role of customer co-creation value. Journal of Relationship Marketing, 17(1), 17-28.
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ARDIAN, E., Retnawati, B. B., & Farida, N. (2018). E-WOM attractiveness, e-brand community trust, e-brand community experience and brand loyalty: a study on XIAOMI electronic brand community in Indonesia. E-WOM attractiveness, e-brand community trust, e-brand community experience and brand loyalty: a study on XIAOMI electronic brand community in Indonesia, 12(3), 231-240.
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Daud, A., Farida, N., & Razak, M. (2018). Impact of customer trust toward loyalty: the mediating role of perceived usefulness and satisfaction. Journal of Business and Retail Management Research, 13(2).
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Farida, N. (2018). Integrative Model of the Implementation of e-WOM, Destination Image and Intention to Behave. Journal of Environmental Management and Tourism (JEMT), 9(04 (28)), 841-850.
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Farida, N., & Ardyan, E. (2018). The Driving Of Customer Loyalty: Relational Approach, Perceived Value And Corporate Image. International Journal of Business & Society, 19(1).
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Retnawati, B. B., Ardyan, E., & Farida, N. (2018). The important role of consumer conviction value in improving intention to buy private label product in Indonesia. Asia Pacific Management Review, 23(3), 193-200.
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Damarwulan, L. M., & Farida, N. (2018). The Role of Quality of Entrepreneurial Networking and Responsiveness to Global Business Environment in improving the Marketing Performance of Indonesian Exporting SMEs. Quality-Access to Success, 19(165).
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Naili, F., Naryoso, A., & Ardyan, E. (2017). Model of relationship marketing partnerships between Batik SMEs and batik distributors in Central Java, Indonesia. International Journal of Social Ecology and Sustainable Development (IJSESD), 8(4), 1-14.
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Farida, N. (2017). Antecedent of innovation and marketing performance in Batik industry. Advanced Science Letters, 23(1), 471-474.
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Retnawati, B. B., Ardyan, E., & Farida, N. (2018). The important role of consumer conviction value in improving intention to buy private label product in Indonesia. Asia Pacific Management Review, 23(3), 193-200.
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Prayitno, T. H., Wahyudi, S., & Farida, N. (2017). Linking of customer and competitor orientation on business performance. International Journal of Civil Engineering and Technology (IJCIET), 8(9), 71-81.
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Farida, N., Naryoso, A., & Yuniawan, A. (2017). Model of Relationship Marketing and E-Commerce in Improving Marketing Performance of Batik SMEs. JDM (Jurnal Dinamika Manajemen), 8(1), 20-29.
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A Building 2nd Floor of FISIP Undip Tembalang Campus
Jl. dr. Antonius Suroyo, Universitas Diponegoro, Tembalang Campus, Semarang City, Central Java, Indonesia. Postal Code 50275
Call : 024 – 7465407
Email : mabis[at]live.undip.ac.id
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