Profil Prof. Dr. Naili Farida., M.Si – Magister Administrasi Bisnis

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Email : faridanaili@ymail.com

Pendidikan : S3 – Universitas Diponegoro

Kepakaran : Marketing, Consumer behaviour dan Branding

Teaching :

- Marketing Management
- Market Research and Business Intelligence

Scopus ID: 57191196114

SINTA ID : 4842

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- - Farida, N., Nugraha, H. S., Naryoso, A., & Ardyan, E. (2021). SMEs Development Strategy Model Based on Creative Economy With Quadruple Helix Approach. International Journal of Social Ecology and Sustainable Development (IJSESD), 12(1), 33-46.
  - Nuryakin & Naili Farida. (2021). Network capability, relational capability and Indonesian manufacturing SME performance: an empirical analysis of the mediating role of product innovation. Engineering Management in Production and Services, 13(1), 41.
  - Saputra, M. H., Kristyassari, B., Farida, N., & Ardyan, E. (2020). An Investigation of Green Product Innovation on Consumer Repurchase Intention: The Mediating Role of Green Customer Value. Journal of Environmental Management & Tourism, 11(3 (43)), 622-633.
  - Udayana, I. B. N., Farida, N., & Ardyan, E. (2019). Selling relationship quality to increase salesperson performance in the pharmacy industry. International Journal of Services and Operations Management, 33(2), 262-285. Hidayanti, I., & Nuryakin, Farida, N. (2018). A study on brand commitment and brand trust towards brand loyalty of branded laptop in Indonesia. Journal of Business and Retail Management Research, 12(3).
  - Wijaya, R., & Farida, N. (2018). Determinants of Repurchase Intentions at Online Stores in Indonesia. International Journal of E-Business Research (IJEBR), 14(3), 95-111. Hidayanti, I., Herman, L. E., & Farida, N. (2018). Engaging customers through social media to improve industrial product development: the role of customer co-creation value. Journal of Relationship Marketing, 17(1), 17-28.
  - ARDIAN, E., Retnawati, B. B., & Farida, N. (2018). E-WOM attractiveness, e-brand community trust, e-brand community experience and brand loyalty: a study on XIAOMI electronic brand community in Indonesia. E-WOM attractiveness, e-brand community trust, e-brand community experience and brand loyalty: a study on XIAOMI electronic brand community in Indonesia, 12(3), 231-240.
  - Daud, A., Farida, N., & Razak, M. (2018). Impact of customer trust toward loyalty: the mediating role of perceived usefulness and satisfaction. Journal of Business and Retail Management Research, 13(2).
  - Farida, N. (2018). Integrative Model of the Implementation of e-WOM, Destination Image and Intention to Behave. Journal of Environmental Management and Tourism (JEMT), 9(04 (28)), 841-850.
  - Farida, N., & Ardyan, E. (2018). The Driving Of Customer Loyalty: Relational Approach, Perceived Value And Corporate Image. International Journal of Business & Society, 19(1).
  - Retnawati, B. B., Ardyan, E., & Farida, N. (2018). The important role of consumer conviction value in improving intention to buy private label product in Indonesia. Asia Pacific Management Review, 23(3), 193-200.
  - Damarwulan, L. M., & Farida, N. (2018). The Role of Quality of Entrepreneurial Networking and Responsiveness to Global Business Environment in improving the Marketing Performance of Indonesian Exporting SMEs. Quality-Access to Success, 19(165).
  - Naili, F., Naryoso, A., & Ardyan, E. (2017). Model of relationship marketing partnerships between Batik SMEs and batik distributors in Central Java, Indonesia. International Journal of Social Ecology and Sustainable Development (IJSESD), 8(4), 1-14.
  - Farida, N. (2017). Antecedent of innovation and marketing performance in Batik industry. Advanced Science Letters, 23(1), 471-474.
  - Retnawati, B. B., Ardyan, E., & Farida, N. (2018). The important role of consumer conviction value in improving intention to buy private label product in Indonesia. Asia Pacific Management Review, 23(3), 193-200.
  - Prayitno, T. H., Wahyudi, S., & Farida, N. (2017). Linking of customer and competitor orientation on business performance. International Journal of Civil Engineering and Technology (IJCIET), 8(9), 71-81.
  - Farida, N., Naryoso, A., & Yuniawan, A. (2017). Model of Relationship Marketing and E-Commerce in Improving Marketing Performance of Batik SMEs. JDM (Jurnal Dinamika Manajemen), 8(1), 20-29.

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Jl. dr. Antonius Suroyo, Universitas Diponegoro, Kampus Tembalang, Kota Semarang, Jawa Tengah, Indonesia. Kode Pos 50275
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